One Suppression List
Bounces, unsubscribes, and complaints from marketing and transactional roll up together. Stopped contacts stay stopped everywhere.
The Problem
Your email stack costs too much.
Running two platforms means two suppression lists, two reputation pools, and no visibility into where your mail actually landed.
Today
This is how it works now.
- Marketing emails on Mailchimp
- Transactional on Sendgrid
- Bounces in both systems
- Unsubscribes tracked separately
- Two IP reputations to manage
- Deliverability issues appear in support tickets, not dashboards
Result
You find out about deliverability problems from customers, not metrics.
A domain lands in spam. A reputation score drops. An IP gets blocked. You learn about it three days later in a support email.
The Solution
One platform. One reputation. One bill.
Unified Reputation
One IP pool, one domain reputation. Every send — marketing or transactional — builds the same asset.
Inbox Visibility
See placement per mailbox provider before any customer ever sees the mail. Act before a problem becomes a crisis.
The Math
You're probably overpaying.
Mailchimp charges for your entire list, even the bounced addresses. Sendgrid charges per email, even the ones your list rejects. Add the second dashboard, the API integration, the training…
Typical 100K-person list:
Mailchimp (contacts)
$300-500/mo
Sendgrid (per send)
$250-400/mo
Integration time
20-40 hrs
Total
$550-900/mo
EmpireMail Empire tier: $49/mo. Unified.
Why Now
Deliverability is not a feature. It's a requirement.
Gmail introduced the 5,000 person authentication requirement. ISPs tightened spam rules. Apple Mail Privacy Protection changed open tracking. If you're not monitoring placement, you're flying blind.
Marketing teams
need control over send frequency, segmentation, and revenue tracking without engineer overhead.
Product teams
need reliability and speed (send receipts within seconds) without managing infrastructure.
Everyone
needs to know where their mail landed, not just that it left. Guessing costs money.
Ready
You're probably ready to switch.
Migration takes a day. Your first 3,000 emails are free. No tricks.